Everyone wants to have brows that are perfect for them. Why wouldn’t they? Eyebrows frame the face and have the ability to dictate your entire look. To some, eyebrows are even meant to make a statement and they use it as a way to express themselves. Various famous, powerful women from every decade have been lauded for their arches. Marlene Dietrich made pencil-thin eyebrows her signature look during her days as one of the biggest stars on the silver screen.
Frida Kahlo, one of the world’s most renowned artists, used her eyebrows to go against conventional beauty and what society thought women should look like. Cara Delevigne, one of the most prominent models of today, is well-known not only for her tremendous talent but also for her striking, expressive brows which are certainly eye-catching in all of her photos.
Throughout the years, eyebrow trends have come and gone. Back in the 60’s, thin, ultra-high eyebrow arches were all the rage. In the ’90s, people became obsessed with plucking their eyebrows to become thinner and thinner in order to achieve their perfect arch.
During the past few years, however, people have decided that when it comes to eyebrows, it’s the bushier, the better. With those patterns, who knows what style eyebrows would follow next? Well, regardless of what the trends may say, we’ve searched far and wide and gathered for you ten amazing brow mascaras that will help your brows stay in tip-top shape.
11 Best Eyebrow Mascara Reviews (2023 Update)
Wunderbrow by Wunder2
Wunder2 Cosmetics designs its beauty products in such a way that will put you on your way to achieving “a more wonderful you.” The Wunderbrow comes in five different shades and is designed to define and thicken your arches. Created to tame even the most unruly of brows, Wunder2 uses specialized technology to develop their products.
Their eyebrow mascara’s claim to fame is that it is waterproof, smudge-proof, and transfer-proof. It can reportedly even last up to three days with minimal touch-ups, making it one of the longest-lasting products on the market.
This is all thanks to Wunder2’s Permafix Gel Technology which allows the skin to keep and absorb pigment. The product also contains hair-like fibers to give your brows a more natural finish. According to various online reviews, the product works best on brows that are patchy and sparse, working by filling them in without the hassle of reapplying makeup every so often. Be
Almay Brow Styler
Almay prides itself in crafting products that are simple yet effective, aimed at helping people from all walks of life achieving the results that they want. It describes itself as a brand with values. Established in 1932, Almay has since then partnered up with doctors in order to develop and test their products in order to ensure that they are able to offer the best beauty experience possible.
warned, however. The product is so pigmented that applying too much of it can lead to clumpy brows.
- Very pigmented
- While the product itself lives up to its promises, the applicator isn’t as fantastic (some users have recommended using a different brush)
Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel
Their Brow Styler contains a special blend of ingredients including Marula Oil, which promotes healthy hair growth and conditions the hair to be supple and smooth. It aims to help achieve fuller brows without compromising their natural look. The product is paired with their patented Slimmy Brush which helps the product slide on without any difficulty, preventing messy slip-ups and smudged eyebrows. Additionally, the Almay Brow Styler was formulated in line with Almay’s thrust for working towards sustainability, making it not only stylish but eco-friendly.
- Works well as a brow conditioner as well
- Product’s colors help the brows get as close to natural as possible
- Hypoallergenic, doctor-tested
- The product is not very pigmented
- Limited shades available
With nearly half a century of experience in developing beauty products under its belt, Benefit Cosmetics has become a household name in the beauty community. It is not a surprise that they have made themselves one of the frontrunners in the eyebrow market, launching a range of brow-styling products over the years to help people up their eyebrow game. The brand has even set up its own Benefit BrowBar, a waxing bar dedicated to achieving the perfect brows through waxing, shaping, and sculpting.
This particular product won an Allure Best of Beauty award for its ability to enhance brows while maintaining a natural look. It is able to volumize the brows by using tiny microfibers which attach themselves to both the eyebrow hairs and the skin in order to build up the pigment without making the eyebrows appear too dark or clumpy. The best part? It comes in eight different shades to help you find the best fit for your eyebrows.
Nyx Professional Makeup Tinted Brow Mascara
Nyx, since its launch in 1992, has been a brand dedicated to helping people achieve beauty while on a budget. Before being acquired by L’oreal in 2014, it was first run by Toni Ko who made a goal to create high-quality products at an affordable price. Makeup professionals and beauty bloggers from all over the world have all commended Nyx for the versatility and efficacy of its products and it has also become a household beauty name when it comes to makeup.
The Nyx Professional Makeup Tinted Brow Mascara is one of the brand’s most popular products. It promises to add depth and definition to the brows without leaving them to get too hard when the product has dried. The gel formula of the brow mascara is enhanced with beeswax and other natural oils, designed to give you full brows while keeping the hairs soft and moisturized, ensuring that you get the most natural-looking and natural-feeling brows possible.
- Very pigmented
- Some reviews have lauded it for staying intact during exercise
- Product easily dries up
Nyx Professional Makeup Control Freak Eyebrow Gel
The sister product of the Nyx Professional Makeup Tinted Brow Mascara, the Nyx Professional Makeup Control Freak Eyebrow Gel promises to control your eyebrows and keep them in place the entire day. No matter how unruly or unkempt your brows may get, this baby has you covered. The product comes as a clear gel that is shiny when first applied but dries up matte and can also enhance and volumize your eyebrows even without the pigment. It can be used on its own or on top of other eyebrow products to provide a strong hold and allow you to style your eyebrows any way you may please.
Additionally, the Nyx Professional Makeup Control Freak Eyebrow Gel can also function as a mascara for your eyelashes and gives the same volume and hold that it does for the eyebrows. It can also be used either on its own or on top of other eyelash mascaras to provide a fuller, more volumized look.
Maybelline New York Brow Precise Fiber Volumizer
“Make it happen.” Another one of those household beauty brands, Maybelline has worked at creating beauty products meant to enhance the natural beauty of people from all over the world. Staying true to its slogan, Maybelline has indeed been “making it happen” and helping one and all attain the confidence they need to seize the day.
Not to be left behind in the eyebrow game, Maybelline launched its Brow Precise Fiber Volumizer which claims to be like eyebrow extensions in a bottle. Its gel formula is infused with fibers, aiding in making the eyebrows fuller and more volumized while still maintaining a natural look. The brand claims to give the eyebrows a three-dimensional effect, enhancing the structure and design of the brow to make it more defined. Its tapered brush is designed to help the formula spread evenly from each corner of the brows in order to achieve a consistent look.
Etude House Color My Brows
There has been a spotlight on Korean beauty over the past decade and it is not a surprise that one of its most prominent brands, Etude House, has been making waves in the beauty scene with its eyebrow mascara. Since its launch in 2005, Etude House has opened shops in about 231 locations all over the globe and has become one of the most established cosmetics brands from Korea.
Their Color My Brows eyebrow mascara comes in five different shades and is designed to not only bring color to your eyebrows but to also keep them nourished and hydrated. The product’s formulation contains allantoin, beeswax, and Carnauba wax which provide nutrition to the hair and the skin and uses Soft Hold Gel technology to keep eyebrow hairs in place without the risk of overdrying. The product is not heavily pigmented in order to better match the natural color and density of the eyebrows.
- Very pigmented
- Color of the product is very close to natural hair color
- The product can become clumpy and flaky especially if too much is put on the eyebrow
- Not very long-lasting
Elizabeth Mott’s Queen of the Fill Tinted Eyebrow Makeup Gel
The Elizabeth Mott makeup brand was founded by Alice Kim in her quest to develop efficient and reliable beauty products. She was inspired to start her own line when she began working because she could not seem to find products that were right for her and would last throughout her entire work day.
With that, the Elizabeth Mott brand was born. Being Korean-American, Alice also decided to incorporate Korean beauty styles while formulating and developing her makeup line because she had grown up using Korean beauty products.
The Queen of the Fill Tinted Eyebrow Makeup Gel is one such product that’s guaranteed to be long-lasting and effective. The eyebrow gel uses a special film-forming polymer to give the eyebrows a more natural look and the product is designed to coat all of the eyebrow hair in order for the hair to appear thicker.
- Nourishing to both skin and hair
- The color of the product can appear too light when applied on the eyebrows
Covergirl Easy Breezy Shape + Define Brow Mascara
Perhaps the most popular brand on this list, Covergirl has made a name for itself with its development of beauty products over the years. It launched its first makeup line in 1961 and it was nominated as America’s best cosmetics brand. It is widely patronized by celebrities with many big names representing the brand as its models, spokespersons, and endorsers. Covergirl Cosmetics positions itself as a brand that can be used by the average person to show how beauty is universal. The brand’s Easy Breezy Mascara claims to be long-lasting and highly pigmented in order to give more depth to the brows and leave it with a smooth, natural finish. The product is normally used with the brand’s eyebrow pencil and it is used as a setter to hold the eyebrow hairs in place, but it can also be used on its own. That being said, it is not typically meant for defining the brow’s shape.
Even if your eyebrows are sparse, the gel is able to give an illusion of full eyebrows.
- Waterproof and sweatproof
- One of the more expensive picks on the list
- Some reviewers have commented on the product’s tendency to become gloppy
Anastasia Beverly Hills Tinted Brow Gel
Started by beauty expert and enthusiast Anastasia Soare, Anastasia Beverly Hills has grown to become a popular global brand since it was launched 20 years ago. The makeup brand has developed many revolutionary cosmetics and has earned Anastasia Soare the nickname “Eyebrow Queen”. Anastasia Beverly Hills gained popularity over the years for collaborating with beauty influencers who have raved about the products high quality and use a lot of the brand’s products in their content.
Living up to her nickname, Anastasia Soare and her team were able to develop this brow gel that is designed to give your eyebrows a flexible hold and keep the pigment intact for a long-lasting effect. The product comes in seven different shades to help you find the shade that is best for you and is formulated with light-reflecting pearls in order to appear more natural. The Anastasia Beverly Hills Tinted Brow Gel also dries matte.
- Very pigmented
- Natural-looking finish
- Can feel waxy on the skin
- Not waterproof
Glossier Boy Brow
When it comes to taking the beauty world by storm, Glossier is no stranger to doing so. Positioning itself as a brand that creates its cosmetics to be “painstakingly perfect to be worthy of your bathroom shelf”, vanities all over the world are indeed stocked up with Glossier products. The brand has been able to formulate cosmetics that are simple yet effective, winning over the hearts of those in the beauty community and cementing its place as a brand to definitely watch out for.
The Glossier Boy Brow is one of the most beloved and most popular products of the brand. The product’s formulation is similar to that of traditional hair pomade which provides a gentle yet flexible hold for the eyebrows. It does not stiffen or flake off and it also contains ingredients like oleic acid, lecithin, and atelocollagen which condition the hair and keep it moisturized and hydrated.
- Wide range of shades
- Natural-looking finish
- The brush is not very easy to use
What to Consider When Buying Brow Gel
With all of these options available on the market, the task of finding the perfect eyebrow gel for you can be quite daunting. Here are a few things you should consider before buying your next product.
The amount of pigment that a product possesses is important because it will tell you how much of a product you must use in order to fully cover the area you will be working on. In the case of eyebrows, putting on a product with too much pigment can make your eyebrows too dark, making them appear unnatural.
If you are still learning how to properly style your eyebrows, a buildable product may be more suitable as you can work your way up and add as little or as much depth to your brows as you would like.
Because you will be applying the eyebrow gel to your eyebrow hairs, it is incredibly important to find a shade that would match your natural hair color. Remember, the goal in styling eyebrows is to define and refine what you already have so picking a shade that is close to that would help you achieve a more natural look.
It is important to check the ingredients of a product to see if there are any allergens or irritants that may be too harsh on your skin. Eyebrow gels that use natural waxes are less prone to flake off and stiffen the hair and also seal in the natural moisture of your eyebrow hairs.
Be on the lookout for other ingredients that are intended to hydrate and moisturize your eyebrows because these would help maintain the integrity of your eyebrow hairs and prevent them from becoming too damaged by the product.
Longevity and Strength
Most of the eyebrow products on the market today claim to be long-lasting, followed by a long list of -proofs: waterproof, sweatproof, smudge-proof and what have you. The best way to go about this is to use testers of the product before buying a bigger package and checking out reviews to see the experience of other users with the product you have in mind. Additionally, many beauty brands have in-shop samples so you would be able to see the effect of the product without having to buy it first.
Now that we were able to give you a review of each of the top brow gels in the market and enumerate their pros and cons, it’s your turn to go out and try them to find the one that fits you best. Remember the most important thing is to find the product that would boost your confidence and would make you feel like your most beautiful self. Happy hunting!
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